You must choose trademark classes when requesting a trademark for a component of your company’s brand. One of the 45 classes included in the Nice trademark classification system is Trademark Class 35. Trademark Class 35, which refers to services, largely includes activities related to marketing, management, and administration of businesses. This article will provide you with a comprehensive overview of Trademark Class 35 so that you can comprehend it and other trademark classes.

What is Trademark Class 35?

Trademark Class 35 is concerned with marketing and business-related services, including marketing, management, business administration, consultancy, and basic office tasks. This category primarily encompasses any services provided by an individual or group with the goal of operating and managing a commercial venture, managing a business, or managing the commercial operations of an industrial enterprise.

What does Trademark Class 35 include?

Advertising and commercial services are covered by Trademark Class 35. It is typically used in trademark registration since it covers such a broad variety of company services and activities. In fact, Class 35 includes the majority of services related to promoting, operating, and managing commercial firms. But no goods will be covered by this trademark class because it is a service class.

The following is the list that includes Trademark Class 35:

1. Public relations and marketing agencies may also offer advertising services, such as the creation, publication, and distribution of advertising content. Trade fairs and services for product demonstrations are also featured.
2. Including hotel and sports management, business management and management services are available.
3. Services related to business administration, such as payroll and human resource management.
4. Data processing, bookkeeping, secretarial assistance, transcribing, and office equipment rental are examples of office tasks.
5. Retail services, such as the names of physical stores and online shopping portals, but not the goods being marketed.

Services that Trademark Class 35 doesn’t include

The following services are not included in Trademark Class 35:

1. Selling commodities is an enterprise’s main activity or purpose, making it a commercial enterprise;
2. services connected to engineer assessments and reports that don’t specifically refer to running the affairs and operations of a business or industrial organisation

List of Services Trademark Class 35 includes

The following is the list of services Trademark Class 35 includes: 

1. Writing of publicity texts
2. Writing of curriculum vitae for others
3. Word processing
4. Website traffic optimization
5. Web indexing for commercial or advertising purposes
6. Updating of advertising material
7. Updating and maintenance of information in registries
8. Updating and maintenance of data in the database of the computer
9. Typing
10. Transcription of communications
11. Television advertising
12. Telephone answering for unavailable subscribers
13. Telemarketing services
14. Tax Preparation
15. Tax filing services
16. Systemization of information into computer databases
17. Sponsorship Search
18. Shorthand
19. Shop window dressing
20. Secretarial services
21. Search engine optimization for sales promotion
22. Scriptwriting for advertising purposes
23. Sales promotion for others
24. Retail or wholesale services for veterinary, pharmaceutical, and sanitary preparations and medical supplies
25. Rental of vending machines
26. Rental of sales stands
27. Rental of photocopying machines
28. Rental of billboards 
29. Rental of advertising time on communication media
30. Rental of advertising space
31. Relocation services for businesses
32. Registration of written communications and data
33. Radio advertising
34. Publicity material rental
35. Publication of publicity texts
36. Public relations
37. Psychological testing for the selection of personnel
38. Provision of commercial and business contact information
39. Provision of an online marketplace for buyers and sellers of goods and services
40. Providing business information via a website
41. Professional business consultancy
42. Production of teleshopping programs
43. Production of advertising films
44. Procurement services for others
45. Price comparison services
46. Presentation of goods on communication media
47. Photocopying services
48. Personnel recruitment
49. Personnel management consultancy
50. Payroll preparation
51. Pay-per-click advertising
52. Outsourcing services
53. Outsourced administrative management for companies
54. Organization of fashion shows for promotional purposes
55. Organization of trade fairs for commercial or advertising purposes
56. Organization of exhibitions for commercial or advertising purposes
57. Opinion polling
58. Online advertising on a computer network
59. Office machines and equipment rental
60. News clipping services
61. Negotiation of business contracts for others
62. Negotiation and conclusion of commercial transactions
63. Modeling for advertising or sales promotion
64. Marketing research
65. Marketing
66. Market studies
67. Layout services for advertising purposes
68. Invoicing
69. Import-export agency services
70. Employment agency services
71. Economic forecasting
72. Drawing up statements of accounts
73. Document reproduction
74. Distribution of samples
75. Dissemination of advertising matter
76. Direct mail advertising
77. Design of advertising materials
78. Demonstration of goods
79. Data search in computer files for others
80. Cost price analysis
81. Consultancy regarding public relations communications strategy
82. Consultancy regarding advertising communications strategy
83. Computerized file management
84. Compiling indexes of information for commercial or advertising
85. Compilation of statistics
86. Compilation of information into computer databases
87. Commercial or industrial management assistance
88. Commercial intermediation services
89. Commercial information and advice for consumers
90. Commercial information agency services
91. Commercial administration of the licensing of the goods and services of others
92. Business research
93. Business project management services for construction projects
94. Business organization consultancy
95. Business management of sports people
96. Business management of reimbursement programs for others
97. Business management of performing artists
98. Business management of hotels
99. Business management for freelance service providers
100. Business management consultancy
101. Business management assistance
102. Business management and organization consultancy
103. Business investigations
104. Business intermediary services relating to the matching of potential private investors with entrepreneurs needing funding

105. Business Inquiries
106. Business Information
107. Business efficiency expert services
108. Business auditing
109. Business appraisals
110. Book-keeping^[1] or accounting
111. Bill-posting or outdoor advertising
112. Auctioneering
113. Arranging subscriptions to telecommunication services for others
114. Arranging newspaper subscriptions for others
115. Appointment scheduling services
116. Appointment reminder services
117. Advisory services for business management
118. Advertising by mail order
119. Advertising agency services/publicity agency services
120. Advertising/publicity
121. Administrative processing of purchase orders
122. Administration of frequent flyer programs
123. Administration of consumer loyalty programs

What Trademark classes coordinate with Trademark Class 35?

Although Class 35 is comprehensive, it does not cover all business-related services and does not provide protection for goods sold under the name. It’s crucial to think about all the goods and services you want to offer because your trademark will only be protected in the classes you’ve listed in your trademark application. If your trademark will be used in combination with a product in addition to advertising and business services, you must also list the trademark class for the product. Following are some coordinating product classes:

Class 9: 

Electrical and Scientific Apparatus—Necessary if your company also sells electronics or computer software.

Class 25:

Clothing—Necessary if your store sells clothes, including footwear and hat.

Consider these coordinating service classes if your company offers services other than those listed in Class 35:

Class 36:

Finance and insurance services are services offered by banks, credit unions, and insurance companies.

Class 41:

Training of humans or animals, art exhibitions, and sporting and cultural activities all fall under the category of education and entertainment.

Class 45: 

Legal and Security Services—This category covers all types of legal services as well as emergency and licensing services.

Conclusion

A crucial stage in the registration process is choosing the Trademark Classes to include on an application, but choosing which classes to do so isn’t always straightforward. You should register your Trademark in Class 35, which covers a wide range of services from developing marketing materials to retail sales if you now provide advertising and business services or anticipate doing so in the near future. Work with a lawyer to determine whether Class 35 is appropriate for your company and whether any additional classes ought to be taken into account to provide it with the broadest protections feasible. Seek professional help for Trademark Class 35. You can also reach at Bizadvisors.io for more information.

Read our article:Trademark Class 9: Computer, Software, and Electronic Devices